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2020
Clip

Payments anywhere, accepts all debit and credit cards remotely

Product Design

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The new way to do the payments in Mexico

I Involved on the new products team, I worked on the new initiative that included new products with distance payments like a wallet, card not present payment, checkout button and developer dashboard.

Objective

Clip didn't have payments online, the objective was to create other solutions to merchants and cardholders could payments from anywhere.

Image of people at a desk with their computers
Image of people at a desk with their computers

Created from scratch

I conducted the discovery process, I did interviews and usability testing with merchants and shoppers, also I worked with the engineering team in ideation workshops and I collaborated with the product manager to define the product.

How might we do payments from anywhere?

Image of people at a desk with their computers
Image of people at a desk with their computers

Created a Clip ecosystem based on:
- Interest-free monthly payments
- Accept all cards AMEX, Visa y Master card ( groseries, restaurant)

User-Centric Research: Exploring Perspectives of Top Accounts, Merchants, and Cardholders

I proceeded to select three distinct user profiles for conducting in-depth interviews. The aim was to gain a comprehensive understanding of their motivations and frustrations related to their experiences with online payments.

The chosen user profiles were B2B Merchants and B2C Merchants. Among them, the B2B Merchants represented the top account users, while the B2C Merchants included ten smaller merchants. Additionally, I selected a single user from the cardholder side.

To organize the research, I formulated a comprehensive research plan. This plan encompassed the initial screening of potential interviewees, the creation of a structured interview script tailored to each user profile, and coordination with the customer success team to ensure smooth communication. Subsequently, I scheduled appointments with each user and conducted interviews to extract valuable insights.

The overarching objective of this research initiative was to identify common patterns, trends, and rules that underscored both frustrations and motivations experienced by users when engaging in online payment processes. The comprehensive approach, involving interviews across different user profiles, enabled the identification of meaningful insights that could further inform design decisions and user experience enhancements.

Workshop: Mapping User Interaction

In order to understood more about it I did a Blueprint  and show the steps and actions in a timeline.


I organized a collaborative activity with the stakeholders, Dev team, customer success, and PM to align the vision.

Elevating Online Payments Experience: Ideation Workshop for Clip

Image of people working at their computers in an office
Image of people working at their computers in an office
Image of hand drawn wireframes
Image of hand drawn wireframes
Image of someone sketching logos
Image of someone sketching logos
Image of a man wearing a beanie from behind
Image of a man wearing a beanie from behind

Prototyping and Validation Journey: Enhancing Online Payment Experiences Through User Insights

I Prototype that in Figma and tested it in a video call with users

After validating the experiment I iterated the product because on the testing I discovered that the small merchants used WA, SMS, and FB for booking appointments before creating the online payment.


I added this feature only for small merchants and validated it again with other 5 merchants

Image of people at a desk with their computers
Image of people at a desk with their computers
Image of an iPhone lying on a table
Image of an iPhone lying on a table